WHAT IS A TRADEMARK?
"It protects words, names, symbols, sounds, or colors that distinguish goods and services from those manufactured or sold by others and to indicate the source of the goods. Trademarks, unlike patents, can be renewed forever as long as they are being used in commerce." The term “trademark” is usually reserved for goods and “servicemark” is reserved for services, but for filing purposes they are treated the same.
QUICK OVERVIEW OF OUR TRADEMARK LEGAL SERVICES
WHETHER YOUR BUSINESS IS NEW OR EXPANDING, OR YOU ARE LAUNCHING A NEW PRODUCT OR SERVICE, IT IS CRUCIAL THAT THE PROPER DUE DILIGENCE IS DONE BY A TRADEMARK LAW FIRM BEFORE YOU INVEST HARD-EARNED MONEY IN YOUR BRAND!
When considering whether to file your business or product name and/or your logo/design it is important to be cost-effective and understand the overall considerations when choosing a Trademark Law Firm. Note that your broadest legal trademark protection will come from the standard character text mark (or more simply, just the actual name without color or design, etc.). Many applicants will also file a logo/design along with their name. This is two separate filings and will incur additional fees.
A logo/design cannot be searched for clearance quite the same way as a standard character text trademark. For this, we must use the character codes in the federal database to search for conflicts. Although this can be a more time consuming process, our cost structure for our trademark legal services remains the same for either an image or text trademark.
Some companies will go a step further and file their “trade dress” or company color scheme. This can protect against competitors seeking to “piggyback” off of your brand by inserting their names in your color or design scheme. But again, you as the entrepreneur need to make the cost-benefit analysis. (Learn more about how to choose a trademark)
The trademark process should always include a Clearance Search and a Professional Analysis of the results before filing with the United States Patent & Trademark Office (USPTO) or any International Office. Our online trademark legal services offer two types of trademark clearance searches: Comprehensive and Standard. See our service details page for a description of these services. (Learn more about trademark law)